Local First networks from all over New England are joining together to promote the "Shift Your Shopping" campaign.  Cambridge Local First and Somerville Local First are co-sponsoring this campaign which begins on the Friday after Thanksgiving and continues to New Year's.  This dynamic marketing campaign will include posters in the windows of participating businesses, articles in various local and alternative newspapers, radio spots, and the The `Real Proof' event at the Somerville Theatre described below.

The purpose of the Shift Your Shopping campaign is to encourage our communities to buy local for the holidays by educating residents, businesses, and government leaders to shift at least 10% of their annual budget to Local Independents.  For many retailers, the holiday season is the time when a local business does the highest volume of sales which makes it the perfect time for customers to show their support for local businesses and to make the 10% Shift.  Where you spend your money helps build strong local economies and is a vote that is just as important as the one you'll make on Election Day.